So Faint – So Faint

So Faint is the collaborative project of Lyn Heinemann and Hannah Georgas, born from a chance encounter in a Vancouver recording studio and shaped by a decade-long friendship.

After years on separate paths, with Lyn stepping away from bands, but still writing music for herself and Hannah building an acclaimed international music career that has recently seen her join Broken Social Scene for their latest LP Remember The Humans, the two reunited in 2023 to create the music they’d been quietly missing.

Today, the duo are officially launching the project and sharing their first single “Fully Slow.” With Sean Sroka (Ten Kills the Pack) on board as a producer, engineering by Graham Walsh (Holy Fuck, Bully, Alvvays) and tracks mixed by Alex Farrar (MJ Lenderman, Soccer Mommy, Angel Olsen).

The track comes from the duo’s self-titled debut, which is being announced today. The album will be released on October 16th on a new label founded by Georgas called Beetle Bomb Records.

“Fully Slow” explores the quiet ache of wanting someone who will never want you back—while still building entire fantasies around the possibility, as Heinemann explains:

“Fully Slow” is about wanting someone who you know deep down will never want you back, but still fantasizing that they do. I’ve always been very prone to pointless intense crushes that remain completely internalized. I can construct a full storyline about what might happen and never do a single thing about it.

Georgas says of the label:

I’ve been thinking about putting out music on my own label for awhile. I’ve watched the way music gets released change so much since I first started out, and now so much of that process falls on the artist. For me, it felt exciting to build a team I really know and trust and create something that feels personal. At the end of the day, I just want to put this music out into the world. I’ve worked really hard on it with Lyn, and I’m excited for people to hear it.

So Faint’s self-titled debut lands with the kind of quiet confidence that makes its charms feel inevitable. The melodies are sticky in an unflashy, hard-to-engineer way, unfurling gently before looping back in your mind hours later. There’s a coziness to these songs, but it’s paired with a sense of discovery: crunchy guitar hooks and bright melodic turns slip into subtly shifting time signatures, nudging the arrangements just far enough off-center to keep things alive. It’s music that clearly understands pop structure, but treats it less like a blueprint and more like a suggestion. The record’s real momentum comes from the push and pull between its two songwriters, Hannah Georgas and Lyn Heinemann. Their sensibilities orbit the same melodic gravity while arriving from different trajectories, and the tension between those approaches gives the album its shape. You can hear the seriousness with which both approach songwriting, not in any heavy-handed way, but in the careful balance of instinct and restraint that lets these songs feel both effortless and meticulously built.

Lyrically, the album is unflinching but never heavy-handed. Heinemann’s reckoning with the sudden death of a best friend and the collapse of a long-term relationship threads through songs about dissolution, isolation, and the strange administrative aftermath of grief. Georgas counters and compliments those themes with hard-won reflections on partnership, on inching forward out of depression and doubt. The writing is wry, self-aware, attentive to the quiet absurdities of adult expectation.

What makes So Faint addictive isn’t just its craft, it’s the tension humming underneath. The songs carry dark subject matter with disarming lightness, and an understanding that adulthood rarely offers clean narrative arcs. Instead, it gives us overlapping timelines of loss and possibility. The record sits squarely in that overlap and distills it into sharp, deceptively buoyant pop songs.

There’s a rare perspective here. One half stayed in the ever-changing music industry, while the other left it to pursue a career in healthcare. Years later, they met back in the middle, sifted through the wreckage, and still found a common thread. That shared history and what they have to say about it is uniquely theirs.

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