Tyla – Is It Love

2x-GRAMMY® winner and global superstar, TYLA, continues her dominant march towards her forthcoming sophomore studio album, A*POP, today with the release of her new single, “IS IT LOVE”

The song, which follows the bombshell releases of TYLA’s previous singles “She Did It Again” with Zara Larsson and the smash hit “Chanel,” champions TYLA’s genre-blending approach for a summery blend that is heavy on both vocal prowess and narrative.

To punctuate another ascendant TYLA summer, she will also perform at the massive Mawazine Festival in Morocco on Sunday, following her involvement in the launch of the FIFA World Cup festivities — where she performed the national anthem for her native South Africa at the opening ceremony in CDMX, and performed the official 2026 World Cup single “Game Time” alongside rap superstar Future at the Los Angeles opening World Cup ceremony.

TYLA’s records hit the dance floor and the heart at the same time. She’s built a catalog that moves bodies while saying something deeply personal underneath, and ‘IS IT LOVE’ is the latest example. On the new single, TYLA asks with total sincerity, ‘Is it love, if you don’t cry?’ then doubles down: ‘It don’t mean sh*t if I don’t see tears in those eyes.’ That emotional weight, carried by a club-ready rhythm, is exactly the juxtaposition that’s kept TYLA’s larger-than-life rise feeling intimate.

The official music video matches the song’s tangible intensity. Directed by Aerin Moreno, TYLA creates an atmosphere filled with despair and longing, completely immersing herself into the energy of the song. At the onset of the video, the young superstar is engaged in enthralling choreography, prancing around an apartment adored with blue-tinted hues. However, as the video progresses, so does TYLA’s despondency, and her surroundings begin to deteriorate. Glass is shattered and flooding begins as she continues her choreo, punctuated by the appearance of a love interest observing the scene from outside the window. They’re close together physically, but their souls are far apart.

“IS IT LOVE,” A*POP’s third official single, was first teased by TYLA last week on Instagram and TikTok, where excited fans ran up the views of a brief 15-second teaser to the tune of over a quarter-million in just the first hour.

TYLA has become an expert in generating widespread excitement for her impending releases, and almost instantaneously her fan base began clamoring for the full record.

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