Sasha Cay – Will Tell Trick
Today, Montreal based art-rock, shoegaze, and lo-fi folk rocker Sasha Cay announces her new album Will Tell Trick and shares lead-single “Scab.”
Will Tell Trick arrives February 26, 2027 via Mint Records.
Cay says, “The video for ‘Scab’ is the first of a trilogy of sorts, a film project I spent several months putting together to accompany Will Tell Trick. The album’s title refers to the “William Tell Trick,” in which an archer shoots an apple from someone’s head. It stuck to me, the decision, the finality, and the risk. That, and a name that references both the telling and the tricking, the concealing and revealing that the record concerns itself with. ‘Scab’ felt like a natural introduction to these themes, the video scattered with clues.
Sasha Cay’s music summons a contradictory feeling of emotional clarity and mystery: honest but abstracted, revealing and concealing in equal measure. Shaped by both the loud-as-hell guitar bands and occult folk freaks of their hometown Montreal, Sasha stirs digital manipulation into their expressive form of literary grunge.
Drawing from art-rock, shoegaze, and lo-fi folk, their music is equally informed by the literary and cinematic sensibilities that shape their work as a writer and filmmaker; Sasha regularly directing music videos for fellow artists they share stages with.
With sophomore record Will Tell Trick (Mint Records, February 2027) the band returns three years after their Spin—a DIY effort that generated word-of-mouth buzz that led them festival appearances, year-end lists, and a curious array of opening slots: the band’s dynamic live show equally at home opening for psych-punks Population II and shoegazers No Joy as they are for Stephen Steinbrink and Eliza Niemi.
The confluent vision rings clear on Will Tell Trick, the band taking their noise-pop appeal and narrative peculiarities into the studio for the first time, recording with Scott “Monty” Munro (Preoccupations, Ribbon Skirt) and bandmate Rhys Climenhage. The result is 10 tracks of sincere lyricism, filmic spaces both sparse and claustrophobic amid a wash of feedback and acrid guitars, each song highlighting the juxtapositions running through both Sasha’s creative practice and the band’s sound: untidy yet careful, dark yet hospitable, intimate yet elusive, constantly holding opposites in the same space.
Amid washes of feedback and acrid guitars, Sasha paints scenes of peering through doorframes, candies twisting from their wrappers, intermittent halos strobing against silhouettes, darkness coming in and out. There is a particular sleight at hand at work throughout Will Tell Trick, a now-you-see-me, now-you-don’t.
#sasha.cay