googly eyes – Pandora’s Box

The rising electronic pop auteur googly eyes is preparing for her first-ever festival show. On Sunday, September 27, she’ll grace the All Things Go stage at Merriweather Post Pavilion. Today, she shares the new future-pop track “Pandora’s Box” which was co-written/produced by Myles Avery, with the Anthony Yebra-directed and Millie Dweck-produced music video.

“If I opened Pandora’s Box, it was a long time ago. Making music your job is so beyond dreamy, but it of course comes with its own unique set of pain points. For me, this song is about the decisions we make and how they inevitably take us down unpredictable paths. You can always course correct, but you can never go back. What happens if I get what I want? What will it unleash into my own little world? Is it worth it?”

Earlier this year, googly eyes released the paint me like one of your fav american girls EP created entirely in collaboration with Tove Lo and Flume.

Co-written by all three artists, it’s another masterclass example of otherworldly future pop perfection. The song arrived withan official “Made Of” music video, directed by Maya Sassoon.

In September of 2023, Tove Lo and Flume posted an artist development open call out to new artists on Instagram, and after receiving and reviewing thousands of demos, googly eyes emerged as the dream artist for the opportunity. Now nearly two years on, the fruits of their collaboration bear fruit on “I Don’t Go Out” and “Made Of” as part of their collaborative EP.

Sitting somewhere between alternative pop and electronic indie, googly eyes delivers glitchy, technicolor, poetic songs of the heart – all 100% written, recorded and produced entirely on her own to this point, best illustrated on googs’ 2024 debut Starlet EP and its breakout singles “Mid-Leap”, “Internet Star” and “Waste of Conversation”. As an artist, songwriter, and producer, googly eyes lives in a sonic world entirely of her own making. With a focus on vocal production, electronic influences, and poetic lyricism, googs paints vivid soundscapes blending raw, human elements with angular, synthetic ones. What began as a project for demos and works in progress has grown into a force of creativity, rich innovation, and play.

“Made Of” and “I Don’t Go Out” mark googly eyes’ releases on Pretty Swede Records, an independent label founded in 2022 by Tove Lo. To date, Pretty Swede has released Tove’s 2023 LP Dirt Femme and her collaborative 2024 HEAT EP with SG Lewis. googly eyes’ Starlet EP marked the first release by Pretty Swede outside of Tove’s own artist project.

Pretty Swede have signed googly eyes in collaboration with Tove’s longtime collaborators Neon Gold, themselves known for a star-studded history of debut releases, from Tove’s own Truth Serum EP in 2014 (featuring “Habits”) to iconic early releases from Charli XCX, MARINA & The Diamonds, Christine and the Queens, Ellie Goulding and more.

#eyesg0ogly