Peggy Gou fy Ayra Starr – Wo,man
Today, artist, producer, DJ and cultural trailblazer Peggy Gou releases her latest single “Wo,man” featuring Ayra Starr via XL Recordings.
A euphoric summer dancefloor anthem based around themes of independence and shared joy, “Wo,man” ushers in a new chapter from one of dance music’s most globally-revered phenomena – and the latest evolution in a creative relationship between two of the most compelling voices in contemporary music.
Propelled by Peggy’s signature uplifting, celebratory production – and in “Adigidang dang dang di dang” one of the summer’s most infectious vocal hooks – “Wo,man” sees Nigerian Afrobeats sensation Ayra Starr bringing her irresistible energy to the record. The track’s lyrical heart is a rallying cry: a call to the dancefloor that transcends gender. With its spiralling hook already destined for dancefloors worldwide, “Wo,man” continues the run of summer touchstones Peggy Gou has made her own, from the underground to overground breakout of “Starry Night” to the global chart hit of “(It Goes Like) Nanana” and beyond.
“When I was working on ‘Wo,man’, I knew I wanted a voice that could match the song’s uplifting energy for summer. The moment I shared it with Ayra, she got it instantly. Bringing our two worlds together felt completely natural, and she brought the perfect balance of sexiness and swag into the record. I hope this record brings fun summer memories to all who love it.”
– Peggy Gou
“I love Peggy – she’s such a cool artist. It was so much fun to make this song with her. It felt like such a summer vibe – I hope everyone enjoys it as much as I enjoyed making it!”
– Ayra Starr
Accompanied by a video from acclaimed director Onda (Megan Thee Stallion, Big Sean, Pusha T), the collaboration is rooted in an already-established creative relationship. Earlier this year, Peggy lent her production touch to Starr’s single “Where Do We Go”, delivering a remix that instantly underlined the natural chemistry between them. That mutual understanding is fully realised here. It continues a moment of remarkable creative momentum for Gou, whose recent remix of Madonna’s “I Feel So Free” also drew widespread praise and underlined her rare ability to operate across genre boundaries. Meanwhile, in further cross-genre musical pollination, Drake and Sexyy Red recently paid homage to “(It Goes Like) Nanana”, sampling the song on their “Cheetah Print” collaboration on Drake’s hit Maid Of Honour album.
To celebrate news of “Wo,man”’s release, Peggy also opens The Gou,tique in London later today. The event will see her opening the doors to The Gou,tique for one day and night only: a unique, bespoke event in east London where Peggy will gift 200 mystery items from her personal collection alongside 100 items from archival Peggy Gou merchandise lines to lucky winners. The event will be soundtracked by some of Peggy’s favourite DJs from her acclaimed Gudu Records roster and feature bespoke drinks.
Taking place from 1600-2100, Peggy will take over Dream Bags Jaguar Shoes, 32-36 Kingsland Road, London E2 8DA. Entry and gifting will be on a first come-first served basis so fans are encouraged to arrive early.
#peggygou #ayrastarr