Sheer Mag – Eat It and Beat It

Sheer Mag by Cecil Shang Whaley

Sheer Mag have labored to carve out a discernibly singular position within the canon of contemporary rock – their sound is unmistakably and immediately recognizable as theirs alone.

On Playing Favorites, Sheer Mag’s third full-length and first with Third Man Records, the band capitalize on a decade’s worth of devotion to their own collective spirit—a spirit refined in both the sweaty trenches of punk warehouses and the glamour of concert halls—emerging with a dense work of gripping emotions, massive hooks and masterfully constructed power-pop anthems all lead by frontwoman Tina Halladay’s earth shaking vocals. This is the record the Philadelphian rock and roll four-piece has always been destined to make.

Today they give us the final glimpse into Playing Favorites with their larger-than-life single, “Eat It and Beat It.”

The band tell, “‘Eat It and Beat It’ is a call to arms. Hard rock is overdue for a new vanguard to redefine the genre and ‘Eat and Beat It’ is an anthem for the next generation. The legacy acts that we grew up admiring and styling ourselves after aren’t going to be around forever, and nor should they be. It’s high time for a new cohort to take over and carry the torch for rock and roll in the 21st century.”

Sheer Mag Live Dates:

Mar 29: Washington, DC – Songbyrd

Mar 30: Carrboro, NC – Cat’s Cradle – Back Room

Mar 31: Asheville, NC – Eulogy

Apr 01: Nashville, TN – The Blue Room at Third Man Records

Apr 02: Atlanta, GA – The Masquerade – Altar

Apr 04: New Orleans, LA – Siberia

Apr 05: Houston, TX – The End

Apr 06: Austin, TX – Far Out Lounge

Apr 07: Dallas, TX – Double Wide

Apr 09: Mesa, AZ – The Nile

Apr 10: Tucson, AZ – Club Congress

Apr 11: San Diego, CA – The Casbah

Apr 12: Santa Ana, CA – Constellation Room

Apr 13: Los Angeles, CA – Lodge Room

Apr 15: San Francisco, CA – Rickshaw Stop

Apr 17: Portland, OR – Star Theater

Apr 18: Seattle, WA – The Vera Project

Apr 19: Boise, ID – The Shredder

Apr 20: Salt Lake City, UT – Kilby Court

Apr 22: Denver, CO – Hi Dive

Apr 24: Omaha, NE – Reverb Lounge

Apr 25: Minneapolis, MN – 7th St. Entry

Apr 26: Madison, WI – High Noon Saloon

Apr 27: Chicago, IL – Sleeping Village

Apr 29: Kalamazoo, MI – Bell’s Eccentric Cafe

Apr 30: Windsor, ON – Craft Heads Brewing Company

May 01: Toronto, ON – Velvet Underground

May 03: Buffalo, NY – Mohawk Place

May 04: Troy, NY – No Fun

May 05: Somerville, MA – Crystal Ballroom

May 06: East Haven, CT – Beeracks

May 08: New York, NY – Bowery Ballroom

May 10: Philadelphia, PA – First Unitarian Church

May 31 – Jun 02: Northampton, MA – Field Day Music Festival

Aug 03: BE Genk – Absolutely Free Festival

Aug 04: NL Amsterdam – Paradiso

Aug 05: DE Hamburg – Hafenklang

Aug 06: DK Copenhagen – Stengade

Aug 07: DE Berlin – Cassiopeia

Aug 08: DE Leipzig – Institut für Zukunft

Aug 09: NL Eindhoven – Stroomhuis

Aug 11: UK London – Lafayette

Aug 12: UK Birmingham – Hare & Hounds

Aug 13: UK Glasgow – Room 2

Aug 14: UK Leeds – Belgrave Music Hall

Aug 15: UK Brecon Beacons – Green Man Fest

Aug 17: CH Geneva – Piz Palu Festival

Aug 18: CH Düdingen – Bad Bonn

Aug 20: ES San Sebastian – Dabadaba

Aug 21: ES Madrid – El Sol

Aug 22: ES Barcelona – Upload

Aug 23: ES Valencia – 16 Toneladas

Aug 24: ES Torremolinos – Canela Party

Aug 26: PT Lisbon – ZDB


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