Hello Mary – Emita Ox

Last month saw New York City’s Hello Mary return with their first new music, “0%,” since the release of their 2023 debut self-titled LP.

Today the band are excited to announce the September 13 release of their new album, Emita Ox, via Frenchkiss Records.

On it, the New York City trio of Helena Straight, Stella Wave, and Mikaela Oppenheimer unleash their emotions through their alt-rock anthems like flaming weapons and wield them like proud trophies of their collective tenacity. Since forming in 2019, Hello Mary have ripped into prominence with their fuzzed-out anthems, establishing a darkly playful edge all their own. Possessing a sound that pushes harder into heavy distortion and psychedelic dreamscapes, Emita Ox sees Hello Mary building out their singular universe of gutsy, virtuosic alt-rock. The band co-produced the album alongside Alex Farrar (MJ Lenderman, Indigo De Souza, Wednesday, Snail Mail) in Asheville, NC.

Today Hello Mary also further teased the album with the release of their new single “Three,” a song that evokes the fairy tale of a young girl named Emita and her pet ox.

“Three was written after I’d been in a creative rut that lasted a couple months. I wasn’t focused on getting any message across – my intention was just to write a full song, whether I ended up liking it or not,” says Straight of writing the song. Though it doesn’t have a specific intended meaning, the imagery is fitting for the band: Oxes are strong and resilient, and much of Emita Ox’s subject matter reveals Hello Mary’s perseverance, as they choose to move through life’s burdens instead of getting beaten down by them.

Hello Mary tour dates

July 26 – Underground Music Showcase – Denver, CO

July 28 – Wicker Park Music Festival – Chicago, IL

July 29 – Ace of Cups – Columbus, OH *

July 30 – Drkmttr – Nashville, TN *

Aug 1 – Off Broadway – St Louis, MO ^

Aug 3 – Fox Theatre – Boulder, CO ^

Aug 4 – Meow Wolf – Santa Fe, NM ^

Aug 30 – End of the Road Festival – Dorset, UK

Aug 31 – Manchester Psych Fest – Manchester, UK

Sept 1 – Edinburgh Psych Fest – Edinburgh, UK

Sept 5 – Brixton Windmill – London, UK *

Sept 11 – Rock City – Nottingham, UK %

Sept 12 – Barrowland Ballroom – Glasgow, UK %

Sept 13 – Bristol SWX – Bristol, UK %

Sept 14 – Roundhouse – London, UK %

Oct 4 – Barboza – Seattle, WA  *

Oct 6 – Polaris Hall – Portland, OR  *

Oct 9 – Brick & Mortar (Popscene) – San Francisco, CA  *

Oct 10 – The Troubadour – Los Angeles, CA  *

Oct 12 – Best Friends Forever Festival – Las Vegas, NV

Oct 16 – Raccoon Motel – Davenport, IA  *

Oct 17 – 7th Street Entry – Minneapolis, MN  *

Oct 19 – Schubas Tavern – Chicago, IL  *

Oct 20 – Lager House – Detroit, MI  *

Oct 21 – The Garrison – Toronto, ON  *

Oct 24 – Bowery Ballroom – New York, NY *

Oct 25 – Ukie Club – Philadelphia, PA  *

Oct 26 – Warsaw –  – Brooklyn, NY %

Oct 27 – Songbyrd – Washington, DC  *

Oct 29 – Pinhook – Durham, NC *

Oct 30 – Masquerade-Purgatory – Atlanta, GA *

Nov 1 – Andy’s – Denton, TX *

Nov 2 – White Oak Music Hall (upstairs) – Houston, TX *

Nov 3 – Levitation Festival – Austin, TX

* denotes headline

^ denotes dates with Julie

% denotes support for American Football

#hellomaryband