NIKI – BUZZ

Today, Jakarta-born, LA-based singer-songwriter and producer NIKI announces her third studio album Buzz due August 9th via 88rising.

To tide fans over, she also unveils the project’s lead single “Too Much Of A Good Thing.”

The flirty new track is infused with sardonic, all-too-honest lyrics that effortlessly convey the feelings that come with having a new crush. Set to sinewy bass guitar and a steady beat, she starts off by professing,“Well, you look like you’re gonna break my heart /and I look like a tough shot in the dark on a good day.” The song is notably co-produced with NIKI’s friend and producer Ethan Gruska, who previously penned songs with the likes of Phoebe Bridgers, Bon Iver, Kimbra, and more.

NIKI says, “‘Too Much Of A Good Thing,’ is this fun, tongue-in-cheek song about desire, imagination and the playground of excitement and irreverence they create. It’s about that initial anticipation we all know and love where there’s a little extra pep in your step, which I feel translates even sonically, with that timeless, stroll-along-to-the-tempo groove you get when you are momentarily invincible. I wrote it with my very talented friend Ethan Gruska when I was listening to a lot of Fleetwood Mac and The Beatles, and it was one of the earliest ideas that catalyzed the rest of this album.”

Strutting down New York city streets with slicked-back hair and a leopard print fur coat, NIKI screams confidence personified in the “Too Much Of A Good Thing” music video. Directed by Alexandra Thurmond and shot on 16mm film, its gritty, black-and-white visuals feel more like the makings of a short film – and an introduction to NIKI’s new sonic universe.

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