Laufey – Madwoman

Laufey unveils the video for “Madwoman” today, starring Heated Rivalry breakout Hudson Williams, Olympic champion Alysa Liu, Lola Tung of The Summer I Turned Pretty and Forbidden Fruits, and Megan Skiendiel of KATSEYE. Watch the video, directed by Warren Fu (Dua Lipa, The 1975, Daft Punk).

Filmed in Los Angeles in the weeks leading up to Laufey’s full-set Coachella debut, the video features an all-star cast of friends and heroes in a Slim Aarons-inspired world where the picture-perfect veneer is not quite as it seems.

“Growing up, I felt a general lack of representation for people who looked like me in music and media. With the ‘Madwoman’ video, I wanted to be that representation,” says Laufey. “The result is what honestly feels like my absolute dream video and exactly what younger Laufey would have loved to see.”

The video represents a convergence of Asian and Asian American talent both in front of and behind the camera—from the all-star cast to director Warren Fu, DP Andrew Truong, production designer Evaline Wu Huang, numerous heads of department, and executive producers Christine Yi and Maiqi Qin of Gold House, Julie Fong of Partizan Entertainment and Oscar Tang, co-founder of Committee of 100. The project celebrates that Asian representation in music, film, sports and the arts is responsible for some of the greatest stories shaping culture today.

“Madwoman” is taken from A Matter of Time: The Final Hour, the deluxe edition of the L.A.-based Icelandic-Chinese artist, composer, producer and multi-instrumentalist’s GRAMMY®-winning album A Matter of Time. The deluxe features four new songs: “Madwoman,” “How I Get,” “I Wait, I Wait, I Wait” and “I’ll Forget About You (In Time)” on the expanded record.

The Final Hour adds to a landmark year for Laufey, who played Coachella yesterday and will return to the festival this weekend. In May, she will embark on a tour through Asia, with stops in Hong Kong, Singapore, Tokyo, Seoul and more. The run follows sold-out U.K. and European legs with dates at London’s O2 (two nights), Paris’ Adidas Arena, Dublin’s 3Arena and more.

Earlier this year, Laufey took home Best Traditional Pop Vocal Album for A Matter of Time at the 68th GRAMMY® Awards. The win is her second in the category, following a statue for Bewitched at the 2024 awards which made her the youngest artist to win the honor. A Matter of Time was released to widespread critical acclaim in August, debuting at #4 on the Billboard 200 chart and #1 on the Jazz Albums chart (where it continues to hold a spot in the top 5). In January, Laufey was presented with Icelandic knighthood, the prestigious Order of the Falcon, by President Halla Tómasdóttir.

#laufey