Today, LA-based dark-synth pop artist, L’FREAQ, shares the official video for her newest single, “LOUD,” from her sophomore EP, Showgirl, due out on September 23, 2021 via Position Music.
On the new track, L’FREAQ says, “I made LOUD as my war paint song. I’ve had so many experiences in the music industry of men trying to take advantage of me, specifically one man who led me down a dark alley when I was 16 and made fun of me when I said I didn’t trust him. I went into the studio with my cowriter, Chris Ayer, and we played badass movie scenes on mute of women standing in their power, letting their kick ass personas inspire us. I wanted to make a song that could perfectly narrate those movie scenes, so LOUD was born. This is the song I would play for the 16-year-old version of me, helping her realize that she doesn’t need a man to get ahead, and she’s free to take on the world.”
The official video, shot in an alley and harkening back to that moment, reclaims autonomy and energy with hair flips, rhinestone gloves and bold fashion. l of On the video, she adds, “I filmed this video in 110-degree heat in my hometown of Phoenix, Arizona. Bless my videographer, Josue Orozco, for always being game to do crazy things like this with me. The unique clothing is from my friend Robert who owns one of the coolest vintage clothing stores in the country, Fashion by Robert Black. I wanted the video to be messy and fun and LOUD, and I edited it myself to create the perfect atmosphere.”
Today, LA-based dark-synth pop artist, L’FREAQ, announces her sophomore EP, Showgirl, is officially due out on August 27, 2021 via Position Music. “Gimmick,” the debut single from the forthcoming release is out today to showcase the Showgirl sound.
Describing the song L’FREAQ says, “After a grueling audition for a singing show in late 2019, I felt incredibly disempowered. One of the judges called me “gimmicky” and I felt as if my career had ended. What I didn’t realize was that this one person, one show, and one opportunity just wasn’t the right fit for me. After months struggling with mental health, I wrote this song as a way for me to empower myself and others, and a tongue in cheek diss to the judge that made me doubt my power.”
Track listing: SHOWGIRL EP
03. Take You Down
05. Nothing on Me
The new release follows L’FREAQ’s debut EP, Weird Awakenings, which played with themes of self-discovery, as well as her 2021 single “Make Me Move.” Armed with a full book of poetry, L’FREAQ took pieces of her work and composed songs with Mike Irish, who also produced and mixed the EP at Shifted Recording Studios. The EP was mastered by Stuart Hawkes at Metropolis London Music. They took their time in discovering a sound that felt genuine, one that explored all the raw places she had been longing to find. Together, they created a modern amalgamation of L’FREAQ’s dark, thoughtful poetry and her raw musical instincts, which inevitably alchemized into songs that are all at once aggressive, sensual and moving.
L’FREAQ is the alias of Brooklyn and LA-based singer/songwriter Lea Cappelli, who crafts songs inspired by pop and R&B but with a biting edge. Some highlights of her career include performing privately for Muhammad Ali, sharing the stage with Jakob Dylan, and performing with Grammy-winning artist India.Arie.