ella jane today follows her recent single “Party Trick” with another pop staple “How Do I Lose You”. Both are lifted from her forthcoming project marginalia coming out October 28th, 2022 via FADER Label (Clairo, Slayyyter, Matt and Kim) ahead of her debut headline US fall tour.
ella jane once again matches up pristine, upbeat pop with grim lyrics, singing about the anxiety that comes with being in one of those undefined “we’ll see” situation-ships. The video, directed by Aerin Moreno (Girlpool, Madison Beer), mirrors this combo of lighthearted and doubt, with a very camp alien encounter that could have gone in a much more gruesome direction. It’s easy to laugh along with ella… the over-the-top makeup of the Seuss-like alien as he peeks through the window conveys the absurdity of how the non-relationship has become the norm. If we’re not laughing – if we’re not jamming to upbeat melodies – we’re crying. And now’s not the time for tears.
Of the track, ella jane says, “‘How Do I Lose You’ is a quintessential example of how much I love to pair fairly unhappy lyrics with upbeat, danceable music. I get such a kick out of tricking the listener like that. So despite its quick pace and jumpy melody, the track is really about the anxiety of being in an undefined, ‘let’s see where this goes’ type of (non-)relationship.”
Ella continues, “Musically, it’s definitely one of my poppier efforts, but I love the way the production kind of indie-fies it. Part of that is actually thanks to Orla Gartland (although I don’t think she knows it yet); I was really inspired by this video she posted a while back where she explains how she duct-taped the strings of an upright piano to create this muted, mallet-y sound in her song ‘More Like You.’ I tried the trick on my piano at home, and soon started bringing a roll of duct tape with me every time I went to the studio. It immediately became a really big component of the texture of ‘How Do I Lose You,’ and later many other tracks on my forthcoming project.”