At 21, singer-songwriter mxmtoon stands tall as one of the brightest and most engaging voices of her generation. Known for her dreamy folk-pop and introspective lyricism, the Oakland-raised, Brooklyn-based artist is also a gamer, podcaster, and activist, who has built a deep, symbiotic connection with millions of fans through a steady stream of content on TikTok, Twitch, Instagram, YouTube, and Discord. Last week mxmtoon – a.k.a. Maia – released her True Colors EP in tandem with the highly anticipated Life Is Strange: True Colors game, and today she shares the music video for the EP’s latest single “in the darkness.”
Maia says, “Making this music video was so much fun, and working with Mika and his team was also a pleasure. The “in the darkness” video is very much meant to highlight the emotional energy of the game it was written for, Life is Strange: True Colors. Incorporating game footage with the background panels in the video really lent itself to trying to create an immersive experience of both live performance and electronic graphics. In the times we’re in right now, sometimes our most wondrous experiences happen through a screen, and the lines between real life experience and online ones are becoming increasingly blurred. My hope with this music video is to show how fantastical video games, computer generated graphics, and more can be their own visually stimulating adventure that’s fun for viewers and people to spectate. Also it meant I got to play around with a lot of fun light panels!”
88rising Announces Asia Rising Together: Benefit Concert in Support of AAPI Heritage Month
88rising, announces an upcoming benefit concert timed to Asian American and Pacific Islander Heritage Month (AAPIHM). Viewers can tune into the concert through 88rising’s Facebook, YouTube, Twitter & SiriusXM channel on May 26th at 7PM PT.
On the heels of their 2020 Asia Rising Forever benefit livestream in May 2020, which drew in 8.5M viewers and trended #1 on YouTube and Twitter, 88rising continues their longstanding commitment to amplifying Asian voices with the upcoming benefit concert. On May 26th, viewers are invited to join in an immersive cultural experience celebrating the Asian community to ultimately raise funds and awareness.
The concert will feature global participation from artists around the world including Atarashii Gakko!, Audrey Mika, Audrey Nuna, Bizzy, Guapdad 4000, eaJ (of Day6), KOAD, Luna Li, mxmtoon, NIKI, Seori, Tiger JK, yoonmirae and Guest Appearances by RZA, Dumbfoundead, Ocean Vuong, and a Special Introduction by CL. Throughout the show, the audience will witness a series of intimate performances, punctuated by moments of poetry, meditation, and a special surprise or two.
“This is a really unique livestream centered around family and culture,” says Audrey Mika, “I filmed part of my set with my mom and sister, and being able to share our Japanese roots on this platform is really special to me. I hope this shows everyone you can chase your dreams, stay true to yourself, and be proud of who you are in the process.”
In tandem with these inspired musical performances, the event will highlight artist stories and identity through a variety of programming while spotlighting AAPI businesses and organizations across industries.
88rising is working alongside Sean Kusanagi, Creative Director of Odesza’s Foreign Family Collective, to direct this piece. Kusanagi’s documentary and creative backgrounds work together to deliver powerful, personal family stories to the next generation, woven in with music and art.
“88rising is committed to using music and our platforms to elevate AAPI voices, to raise awareness for issues affecting our AAPI community, and to denounce anti-Asian hate,” shared Sean Miyashiro, the CEO and Founder of 88rising. “We are proud to bring this benefit concert along with our many other AAPI-focused initiatives to the forefront so that everyone can have a hand in making the world a more peaceful place.”
88rising thanks presenting partner Netflix and sponsor AT&T for their support.
Donations from the stream will support Asian Mental Health Collective, who creates a supportive and empathetic community; collaborates with mental health professionals and organizations; and celebrates mental health stories as Asians
The stream will also spotlight other Asian American organizations: The Vietnamese American Community Center of the East Bay and MAMA Los Angeles. These organizations, and many others, are working tirelessly to build community and power. The Vietnamese American Community Center of the East Bay (VACCEB) serves people of Asian ancestry and other vulnerable, forgotten communities in need in the Bay Area. MAMA is a multicultural restaurant platform dedicated to preserving immigrant culture through food. When many of LA’s most-loved ethnic restaurants faced closure during the pandemic, they created an event series called MAMA’s Drive-By Kitchen reimagining the take-out model to provide support, along with a meal-matching program feeding senior citizens across Los Angeles.
All donations go to Asian Mental Health Collective
G Flip had this to say about the track: “Queen” was written about the strong women around me, the queens that raised me and the queens I’ve met through my years. My idea of a queen is not necessarily linked to gender; queens come in all forms and walks of life. To me a queen embodies power and strength; they embrace all they are fiercely yet gracefully.
I’m also super stoked to have mxmtoon on the track with me, she is an absolute queen. I first was introduced to her when I was trying to find ukulele chords to a Khalid song and found her cover on YouTube years ago. She makes awesome music and her voice has such a cruisy timbre to it so I was thrilled to have her jump on Queen with me. She is also an avid croc lover and part of the LGBTQIA+ community, so obviously it just made sense!”
mxmtoon said: “So happy to be a part of “Queen” with G! she and Rostam were such a joy to work with and so so much fun to collaborate with on creative as well. I’m so glad that it’s still possible to make art and music with someone even when they’re on the other side of the world, and I’m lucky that I got the opportunity to feature on G’s song. “Queen” is a power anthem for any person, and I’m so excited for people to love it as much as we do!”
There have been many tours selling out this year. King Princess, Billie Eilish to name a couple. The latest is from bedroom pop artist mxmtoon. mxmtoon is Maia a 19 year-old Chinese-American artist who bleeds soft emotion into every song. The singles from her new album, the masquerade, are numerous including “prom dress”, “high and dry”, “seasonal depression” “blame game” and “dream of you.”
The masquerade album is due out September 17. It follows the 2018 release of her EP The Plum Blossom. The album has 10 tracks as 20 songs. Each song has an original version and an acoustic version. mxmtoon has been doing the same thing with her videos of the singles. There are not enough words to describe the honest sincere landscape that mxmtoom paints in every song.
She emotes a vulnerably and honesty that stands out from the plastic landscape of pop music. For more info and to get a ticket for the tour visit https://www.mxmtoon.com/
FEMMUSIC: What was the biggest challenge making the masquerade?
M: I think the biggest challenge by far was understanding what sort of narrative I wanted to form when writing the album. I think at the start I was really concerned about my ability to tell a story, and with an album it felt like there was this really big pressure to make some sort of project that has a huge message to it. One that when people listen, they feel uplifted, inspired, and maybe even as if they got answers to questions they’ve been pondering for ages. I’m always hyper-aware of what sort of impact my songs may have on someone with message, and even more so with an actual album. Eventually I realized that as long as I spoke honestly about my experiences, the narrative would form on its own. The story became about my journey understanding who I am, and the things that have happened to me to form the individual I am today.
FEMMUSIC: Tell me about Robin Skinner. How did you meet? What made you decide to have him produce the album?
M: We met when our managers put us in touch! I had been listening to his music on my own for a while already, so when the opportunity to work with him came up I was extremely excited. His own music has such a distinct quality and character and the possibility of even getting to see how he works in a studio environment was amazing. Robin has an incredible ear for music, and I think our brains work very similar in the way we hear melodies and sound.
FEMMUSIC: What was the biggest difference for you making an as opposed to the Plum Blossom Ep?
M: The Plum Blossom EP really felt like the perfect bookend to the chapter of music I had been making in the confines of my bedroom for a year. A truly stripped down and exposed way of making music, one that I’m of course still a fan of, but working on the masquerade was a really creatively fulfilling process. I can only know so much on my own, and working with a producer who has a plethora of tools available that I haven’t learned to use, helped me understand what else I was capable of as an artist.
FEMMUSIC: The Masquerade has songs both in a regular version and an acoustic version. What made you decide to do it that way? What do you hope people will hear differently?
M: I wanted to make sure I included an acoustic version almost as a way to pay homage to the type of music I made originally. Also each song on the masquerade started in the acoustic form! That’s the way I know how to write and make music, and I know a lot of the people that listen to my music also appreciate being able to have the option to listen to my music the way they may have originally found it.
FEMMUSIC: Your tour is selling out. What excites you most about touring these songs? What scares you?
M: Oh my goodness, I’m always terrified! I’m extremely excited to be able to be back playing live shows though. I don’t think I’m truly able to understand the world I am in until I’m on a stage performing. There’s something so magical about the fact that for one night a room of people can share an experience together and connect over art. I’m ecstatic to be able to be back in that. I’m really nervous about playing in a band for the first time, but also that’s one of the things I’m most pumped for!
FEMMUSIC: Your songs have an honest vulnerability to them. Can you describe your songwriting technique?
M: Usually, I keep a log of different emotions or experiences that I go through. Almost like a cheat sheet for song topics, and maybe when there’s a particular day that I’m going through the same thing again, I’ll go back and check the list to write about whatever topic it is that day. Melody tends to surface in my head on its own, and from there it’s my job to fill in the gaps with words that I think accurately represent the song’s focus.
FEMMUSIC: What song (not your own) has had the biggest influence on you and why?
M: I think a song that really introduced me to the way I understand music as a force is “Blood” by The Middle East. That song makes me cry every time I listen to it without fail. The imagery and minimalism of production resonated with me from the first listen, and unconsciously I think that type of song was what I ended up creating on my own. I’ve never been one to stick to one genre of music and listen to it for ages, but the only constant in my musical world has been a single playlist with songs very similar to “Blood.” Songs with minimal production, heavily acoustic, and really rooted in the singer-songwriter world.
FEMMUSIC: What challenges, if any, have you faced as a woman in the music industry? And how did you overcome them?
M: Often times I think my position as a young woman of color is pretty tough. I usually have to work twice as hard to walk into a room and confidently feel as if I can navigate the space. Nobody in my family has any sort of familiarity with the music industry. I come from a family of educators, and choosing to enter into a field with no foundational knowledge has forced me to become a strong advocate for myself and understand what my goals are. All of that requires that I make it known that I do indeed know who I am, what I want, and how to do it, but of course that’s a lot of pressure for a young woman. Trusting my voice and intuition has been a key factor in overcoming the obstacles that I face, and I think that applicable to many fields!
FEMMUSIC: Whom would you most like to collaborate with, or tour with? Why?
M: I would love to collaborate with Clairo! I admire her a lot as an artist and we both came from similar spaces on the internet. Seeing her progression as an artist has been incredible to watch, and lately I’ve been loving her debut album. I have yet to do a whole lot of touring but to be honest with you I’m usually excited about whatever sort of opportunities I’m given. I do have this weird dream of being able to open for Smash Mouth at one concert, I just think that’d be a great story. How legendary would that be?
FEMMUSIC: What one thing would you like to change about the music industry?
M: To be honest, since I’m still really fresh in the music industry, I’ve yet to fully experience it all. My own experience thus far has been incredibly untraditional, and I don’t think I’d like to alter per se, but I really do like how the industry has been completely turned on its head. There are so many ways artists are able to pursue music nowadays, and I love that. It’s incredible to see how varied the pathways have become for art and music, and I’d love to keep seeing how people can continue to defy the odds on their own.”