Today, Elton John and Britney Spears are thrilled to release the video for one of the biggest songs of 2022 and chart-topping smash hit “Hold Me Closer.”
Award-winning director, Tanu Muino, was brought on to bring this to life. Tanu Muino is best known for her impressive repertoire of renowned music videos such as Lil Nas X’s “Montero,” Harry Styles’ “As It Was,” Cardi B’s “Up,” Yungblud’s “Fleabag,” Lizzo’s “Rumors” and more.
Tanu Muino said, “This was an emotional one for me as I grew up with Britney. After seeing “SlaveFor You,” I decided that I wanted to become a video director. Elton John is an icon that I and the world grew up listening to,” On the creative direction, Muino continued, “Going into this video, I knew there would be a lot of emotional expectations the audience and fans would have. With this responsibility, I had to do something different and unexpected. The visuals had to be different. The dance had to be forward-thinking to raise eyebrows and make Elton and Britney proud. To capture this magic, we shot around all my favorite architectural locations in Mexico City and brought on choreographer Jacob Jonas who does the best contemporary choreography today. Getting the best dancers, crew, and access to some of the most private locations in the world was simple as everyone wanted to work with Elton John and be part of his legacy.”
Also announced, three collectible, limited-edition CD single formats of “Hold Me Closer” are available for pre-order today and set for release in November. Each of the three unique discs will feature different artwork; one with the original single sleeve and the remaining two with fan-voted art as the cover. Additionally, each CD will carry a different track list, all with the original “Hold Me Closer” song, with the second track varying between an extended version, a Joel Corry Remix, or a Purple Disco Machine Remix of the single on the remaining two. Link to come later.
Today, Elton John and Britney Spears release their highly anticipated song collaboration, “Hold Me Closer.”
Elton John says: “I am absolutely thrilled to have had the chance to work with Britney Spears; She truly is an icon, one of the all-time great pop stars and she sounds amazing on this record. I love her dearly and am delighted with what we’ve created together.”
Britney Spears says: “I was so honored when the incredible Sir Elton John asked me to join him on one his most iconic songs. We are so excited for the fans to hear it! Thank you, Elton, for having me! I am so grateful that I got the opportunity to work with you and your legendary mind.”
The powerful ballad explores the concept of a chosen family through a queer lens – highlighting the many members of the LGBTQ+ community who have been ostracized by their family, friends or community after coming out, to find love and comfort in their new ‘chosen’ family.
Speaking on the track and Elton’s involvement, Rina says: “It was such a joy and honour to rework Chosen Family with the legendary Elton John. The song means so much to both of us, and recording it together was such a special experience I will never forget. I got shivers when I heard his voice through the monitor and became emotional when he added the piano parts. Elton has been such a huge supporter from before the album, and when we finally met to record this song we clicked from the get go. I hope people can hear the magic!”
Elton says, “When I was sent ‘Comme Des Garçons’ for my Rocket Hour show, I stopped in my tracks and thought ‘who is this?’ It just blew me away from the first listen. We’ve since become friends, and it’s such a huge honour and a genuine thrill to be asked to duet with Rina. She is just an extraordinary talent. Rina doesn’t just represent the cross-cultural mix of inspiration from which the best music always thrives, but a generation who have grown up with the internet and the entire history of music at their fingertips and mix together whatever they please with real love and understanding, unconstrained by old ideas of genre or boundary. To my mind, she’s the brightest embodiment of this: a brilliant, confidence-oozing, endlessly fascinating songwriter and performer.”
Last year saw the release of Rina Sawayama’s debut album SAWAYAMA and deluxe version which featured production from the likes of Clarence Clarity (Exec producer along with Rina) and co-write from Nicole Morier (Britney Spears) and Kyle Shearer (Carly Rae Jepsen).