Following up on last year’s EP BLOOM, electronic pop artist Hien shares a music video for her track “Family.” BLOOM captures Hien’s creative journey of rebuilding her identity as an artist and navigating life as a millenial Vietnamese immigrant, who moved from Hungary to the US for a new beginning.
The music video for “Family” introduces the Vietnamese Hungarian community, pays homage to their heritage, and extends the concept of the family beyond the sense in which the term is used traditionally.
“The scenes were inspired by my childhood memories from the ‘90s in Budapest,” Hien shares. “The events that brought our family (and our community) together on a regular basis. Extended families in our community were not made of our blood relatives, but the families of our parents’ friends, who they immigrated together with from Vietnam to Hungary with hopes for a better life. I think out of all the stories of immigrant communities, the historic immigration of Vietnamese to Hungary after the collapse of the Soviet Union in the 1980s has not really been talked about globally. I’m happy that I can share a small piece of our stories from a very personal perspective.”
Hien, the Vietnamese-Hungarian and Brooklyn-based artist, is ready to announce her upcoming EP BLOOM, due out this November. The lead single “BLOOM” conjures an ethereal, lush soundscape, uplifted by Hien’s airy vocals. With her songwriting coupled with her pristine production, “BLOOM” is a perfect encapsulation of what to expect from the full EP out later this fall.
In tandem with the audio, she shares her stunning music video to complement the track, writing:
“While writing the songs for my upcoming EP, I visualized the initial music video idea for “Bloom”. I envisioned young girls living blissfully within the rich nature of Vietnam.
After learning more about Vietnam’s tribal cultures, I knew I wanted this film to represent girls who were raised in a matrilineal social structure.
The Mnong are 1 of the 54 ethnic groups native to Vietnam. They are also one of the few matriarchal tribes, in which the youngest daughter inherits their family wealth, children take their mother’s surname, and women propose to men.
The girls in “Bloom” are precious to me – their magic lies in their infectious joy and pure hearts.
Music video “Bloom” celebrates young girls, sisterhood and the cultural diversity of indigenous Vietnam.” @hien999