Platinum certified alt-pop band Mother Mother announce the release of their first new music of 2023 with the inclusive and progressively propulsive mantra ‘Normalize’. Produced by frontman Ryan Guldemond and co-produced by Jason “JVP” Van Poederooyen at the famed Warehouse Studios in Vancouver, BC.
‘Normalize’ arrives with an intense video directed by acclaimed horror director Colin Minihan (Grave Encounters, What Keeps You Alive), who previously worked with the band on videos for ‘’ and ‘O My Heart’.
Of the new single, Guldemond says “’Normalize’ is about the metaphorical death which occurs when we’re not being ourselves; the deadening of the spirit when trying to appease some external framework of so-called normalcy. Ideally, it’s an anthem for the outcast. We’re very fortunate to look out at our audience to see such a wealth of uniqueness. This song is our way of telling our people to keep being themselves, whatever that means to them. What is normal? We don’t know, and I’m not sure we care.”
Comprised of Ryan Guldemond (vocals, guitar), Molly Guldemond (vocals, keys), Jasmin Parkin (vocals, keys), Ali Siadat (drums) and Mike Young (bass), Mother Mother have seen truly remarkable growth over the past three years, with enormous global success since 2021: Over 6 billion global streams, more than 57.5 million monthly listeners on digital platforms, 6 million Shazam searches and nearly 3 million TikTok followers. More to come from Mother Mother soon.