Peach PRC – Porcelain

Marking another defining milestone for Peach PRC, today the global pop sensation releases her eagerly awaited debut album Porcelain.

Supported by a new single and video, ‘Hold It for Her’

Porcelain sees Peach PRC reaching new heights as a pop songwriter. Her lyrics are as sharp as they’ve ever been, weaving through complex, multi-layered themes in devastating, succinct verse atop a shimmering soundscape of euro-pop inspired synthesisers and kicks.

‘Hold It For Her’ was written and produced in LA with Harry Charles (Tate McRae, Dove Cameron, King Princess) and focuses on Peach’s experience of grief for things that have not yet happened. It suggests that these moments are Peach’s future self-handing her little moments of grief to hold – she’ll hold it for her so that the future isn’t so dark. The official video is directed by Tom Carroll who shares,

It was a massive technical hurdle to build this entire universe frame-by-frame, but the effort was grounded by Peach’s performance. Watching her reach out to ‘touch’ a forest or a digital horizon that only existed in my head, finding a spiritual connection with a room full of green walls, is where the vision finally felt complete. Same goes to the incredible team we had onset, shooting 11 scenes in one day is a marvel. At its core, the video is about that invisible safety net; the higher beings and ancient magic that quietly hold the weight of the world for us when life becomes too much to carry.”

Peach PRC curated Porcelain with an elite ensemble of artists and trailblazers, with pop production by Konstantin Kersting (Tones and I, Milky Chance, Mallrat) , Larzz Principato (Dua Lipa, Tate McRae, Halsey), Space Primates (FIFTY FIFTY, Alesso, Stray Kids) and the co-writing prowess of Ryan Linvill (Dermot Kennedy, Conan Gray, and Chappell Roan’s Casual), and JBACH (Ava Max, Jason Derulo, Stray Kids).

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