Dina Ayada – IDENTITY
Belgian-raised Moroccan artist Dina Ayada releases her striking debut album IDENTITY, a deeply personal and globally resonant project executive produced by Grammy-nominated artist and producer Gunna, who also appears on the album on the standout track “No Rush” ft. Gunna.
Blending underground rap textures with confident R&B tones and Gunna’s melodic influence, IDENTITY is anchored by Dina’s mature and self-assured artistic voice. With additional production from KayCyy, Bugz Ronin, and Victor Thell, the album showcases Dina’s ability to move seamlessly between genres while maintaining a clear and intentional point of view.
Across IDENTITY, Dina reflects on a life shaped by movement and transformation. The project captures her experiences growing up across cultures and continents while navigating independence, ambition and self-discovery alongside the rapid rise of her music career. Each record contributes to a larger narrative about finding clarity in chaos and defining oneself on one’s own terms.
“This past year I really shifted my focus to myself mentally spiritually and creatively,” says Dina. “I stayed locked in working quietly on my debut album learning discipline through the ups and downs. A lot of lessons came with the growth but through everything I genuinely found myself. Grateful for the journey so far, this is only the beginning.”
Dina first announced IDENTITY on December 19 with a video chronicling her creative journey alongside Gunna offering fans a glimpse into the evolution behind the album. “At 18 I packed my life into a suitcase and left home just to chase a feeling I couldn’t ignore,” she shared. “LA was loud, fast, lonely, beautiful. You can’t find your identity without breaking yourself open. This isn’t just an album; this is my identity.”
Following a standout 2024 including an opening slot on Gunna’s tour collaborations with Bambi, Noevdv, DC The Don, and KayCyy and performances at Rolling Loud Thailand, Wireless Festival Middle East and Rolling Loud Europe, Dina continues to expand her international footprint. Her presence as both a musical force and emerging fashion icon has been reinforced through features in Dazed, House of Solo, Notion and a recent cover for L’Officiel Belgium.
Looking ahead Dina will launch a Salomon campaign in Spring 2026 featuring music from IDENTITY followed by a European tour, further cementing her status as a global artist on her own terms.
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