A-Z of SXSW London 2025
SXSW, the Austin Texas cultural phenomenon is on the road again. After first going to Sydney, SXSW now comes to London with the same model of film, music, industry and ideas. This years guests include Alice Glass, Tems, Mabel, Miraa May, Nao, Mono, Priyanka, Sasha Keable, and Sinead Harnett Running from June 2-7 SXSW London will see if lightning can strike three times.
#sxswlondon
Aja Ireland
Aja Ireland, an award-winning sound and performance artist, has garnered widespread recognition, and had had three successful UK and European tours, selling out multiple shows and headlining major festivals such as CTM, Sonic Acts, and Supersonic.
#ajaireland
Defences
Defences is an Alternative Metal band hailing from Hertfordshire, UK. In 2024, Defences released seven singles from their latest album, Shadowlight, their first under Long Branch Records.
#defencesuk
Heartworms
Orme as a talented stylist and cutting lyricist, the 26-year-old musician deftly weaving stories about her childhood with the images of war and human suffering that have captivated and shocked her since she was young..
#iamheartworms
Jasmine.4.t
The first UK signing to Phoebe Bridger’s Saddest Factory Records, jazmine.4.t released You Are The Morning produced by boygenius (Phoebe Brigders, Julien Baker & Lucy Dacus).
#jazmine.4.t
Jessica Winter
On her first full-length studio album, Jessica Winter is not healed: but she’s getting there. “I have been around the block,” she says emphatically. Dodgy industry encounters, strained family dynamics, euphoric festival sets and fucked up relationships have all led her to this, her first album – sardonically named My First Album despite her years of graft in the music industry as a solo performer, songwriter, multiple-mac-wearer and band member. It’s a record that ping-pongs poppily through the sounds that have shaped her, a collection of vibrant, audacious songs about figuring out what’s wrong with you and finding a way to make it right.
#jessicawinter666
Merry Lamb Lamb
Loved by the fashion world and at the epicentre of cutting edge sounds, Merry Lamb Lamb is carving a path that’s fully her own. The Hong Kong-born, London-based musician has created an exuberant, artistic persona – someone she would’ve looked up to as a shy teen. Creating late-night, dancefloor minded music, Merry Fung’s sounds are an evocative and ethereal listen.
#merrylamblamb
Not Bad For A Girl
NOT BAD FOR A GIRL is a group of women and non-binary creatives aiming to equalise the music industry through parties, education, and their label, EQUAL PARTS. Over 6 years the group have donned their signature pink balaclava and performed their notoriously high-energy DJ sets at some of the biggest clubs and festivals, firmly securing their title as professional party starters.
#notbadforagirluk
sm^sher
sm^sher is the moniker of Stroud based artist and producer Imogen Mason. Her debut album Pit of Mine was released last year on unruly London label Scrawl.
#sm_sher
Twat Union
Theatrical-feminist-punk-pop 6 piece known for their wild, immersive gigs and trademark provocative humour. The Twats don’t shy away from topics including thigh chafe, urinary tract infections and people assuming you don’t know how to tune a guitar because you’re a woman. Part punk gig, part comedy show, their shows are a chaos punk experience unlike any other.
#twatunion
twst
twst’s debut EP, TWST0001, introduced them as a digital enigma—fusing subversive songwriting with a sharp focus on post-internet themes like online relationships, surveillance, and female empowerment.
2024 proved to be a breakthrough year for twst with the launch of the TWST0002 (Upgraded) campaign. Its lead single became the soundtrack for Charli XCX’s BRAT launch party in London.
#twstwstwstwst