Ari Lexxox – Soft Girl Era
GRAMMY-nominated recording artist Ari Lennox doubles down on her “Soft Girl Era” with an eye-popping video for her new single.
Directed by veteran Chris Robinson, the music video sees Ari in a captivating range of scintillating looks as she revels in the joys of her new chapter alongside her man and her friends. The video’s bright, color-changing scenes capture a reinvigorated and renewed spirit that encapsulates the full meaning of the “Soft Girl Era.”
The video release comes on the heels of Ari’s triumphant performance at the 2025 Dreamville Festival in early April, which drew a crowd of more than 100,000 attendees. Ari wowed the audience with a career-spanning set of her RIAA-certified gold and platinum hits, fan-favorite deep cuts and viral covers.
“Soft Girl Era,” released last month on Ari’s birthday, reunites the singer with GRAMMY-winning hitmakers Jermaine Dupri and Bryan-Michael Cox, who teamed up for her first Billboard radio No. 1, “Pressure.” The trio’s magic touch is already on display: “Soft Girl Era” was the most-added song on Urban radio this week. On the flirtatious bop, Ari peels back her layers and embraces her femininity as she yearns for the finer things, including being a passenger princess, first-class trips, and more. “It’s a hard knock life / Can you treat me right?” she commands to any eligible bachelor willing to fulfill her needs.
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