Friedberg – Hardcore Workout Queen
Friedberg share vigorous new single “Hardcore Workout Queen”, the title track of their upcoming debut album of the same name.
The track comes alongside an absurdly fun, stylish 80s-inspired music video, directed by the Nüesch Sisters, where fitness magazine covers spring to life and their stars break free from their glossy pages. Friedberg will also be performing their first UK headline show to celebrate their album release on 4th November at The 100 Club in London.
The album’s title track is a thrilling example of the band’s live spark, with it’s driving bass line, dreamy production and Anna’s clear-cut vocals, it’s a track that both evokes festival legends like Wolf Alice or Wet Leg, as well as being classically Friedberg. Written by Anna of Friedberg when she was in “a wake and bake mood”, she says “It’s about being the Champion of the slobs, whilst cheering for the Hardcore Workout Queens, who run past your bedroom window early morning, when you’re just tucking into your second breakfast. It’s kind of you do you and I do me and maybe one day we’ll switch. It’s the perfect song to listen to whether you’ve got a protein shake or a beer in your hand, whether you’ve got a popcorn machine or a rowing machine in your home, whether you’re a wake and baker or a record breaker.”
Following up on their previous work for the band for “My Best Friend”, the Nüesch Sisters have outdone themselves with the new music video for “Hardcore Workout Queen.” This time, the band takes the spotlight on the covers of fitness and health magazines, but with a twist -they’re showing off workout routines that involve doing absolutely nothing. “The idea was that it’s muscle beach without the muscle. It’s a fitness video for lazy people”, explain Kim and Florine Nüesch.“The only problem? There’s one real Hardcore Workout Queen in the bunch, and as she starts to flex her actual workout skills, the other cover stars get a little… jealous. They start breaking free from their magazine prisons, hopping from one cover to another, causing absolute comedic mayhem.”
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